When One Ad Doesn’t Work for Everyone
A DCO exploration for Zomato Food delivery is inherently contextual. What someone wants to order can change with the time, weather, location, occasion and even their immediate mood. So instead of asking “How do we make one great Zomato ad?”, I explored a different question: What if the ad itself could adapt to the person and the moment? The MarTech…
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When One Ad Doesn’t Work for Everyone
A DCO exploration for Zomato Food delivery is inherently contextual. What someone wants to order can change with the time, weather, location, occasion and even their immediate mood. So instead of asking “How do we make one great Zomato ad?”, I explored a different question: What if the ad itself…
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July, 2021
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When One Ad Doesn’t Work for Everyone
A DCO exploration for Zomato Food delivery is inherently contextual. What someone wants to order can change with…